It’s no secret that Google likes to update its SEO algorithm… just when you learned all the new tricks. In fact, they can have more than 500 changes in a year! Simply put, SEO means optimizing your content so that it appears more frequently in search results. With so many changes to navigate, it’s easy to miss something. This may lead to your valuable content you’ve spent hours crafting being that chest of buried treasure that doesn’t have an “X” over it.
But if you do it right, you can get the benefits of more traffic, which leads to more clicks, which lets you understand your customer better, which leads to more conversions and ultimately, increase sales. All companies want more traffic, potential customers, and sales, right?
Over the years, SEO ranking factors have changed a lot. Even the search engine optimization techniques that worked 5 years ago are not enough today. That’s an internet eternity.
This is why we have compiled some expert advice to ensure that you use the best SEO strategy in the coming year. Tips and strategies to generate a lot of traffic in 2021.
As you will see, if there is a theme that unifies them, it is to create a better user experience, but some of these experts have taken their own unique approach. We also include a bonus section with 5 quick SEO tips to make you hooked. Entering 2021 vigorously, never looking back!
Build a Well-Designed Website
If your site is a new site, a large site, or contains a lot of media files, consider creating a sitemap. This file provides search engines with the information they need to quickly crawl and index your website pages, videos, and audio. Google has a useful sitemap generator.
In fact, your website must include a sitemap to appear in Google News. In addition, your website should engage your audience to explore and share your content.
Sell products? Your homepage should contain optimized product images (more on this later).
Do you have a blog? Link to your latest featured posts and articles. These behaviors not only attract visitors but also search engines. It shows them what you think is important.
On the back end, the title field of your website should summarize the entire website as your name and related keywords, because that’s what appears in the search results. Therefore, please choose your website name and keywords carefully to attract people and spiders.
We will show you how to do this. Finally, don’t underestimate the value of an attractive website. If your website designs an old GeoCities page, people will leave your website, never come back, and click on competitors who look more professional.
The lost visitors means, valuable external links, social media popularity, and potential revenue gone. So I created a free guide to create a beautiful website in just a couple of hours for your business.
Create Content Around Primary and Secondary Keywords
The core of any effective SEO strategy is keyword research. Good content is based on primary and secondary keywords, and knowing how to use them strategically will guide search engines to your website.
Your main Keypharase should be the main focus of your landing page. It should be a reliable description of the content of the page and may be related to what your brand does. These popular keywords should be the focus of your content.
Secondary keywords are supporting words related to the main keywords and are introduced in more detail.
By including these secondary keywords in your content, in a natural reading manner, of course, you may improve your search ranking. Start your keyword research by considering some long-tail keywords that are meaningful to your audience.
Optimize On-Page Elements
On-page optimization is one of the essential SEO skills for beginners because it involves very small elements and is ignored. This includes items such as page title, meta description, URL, and title tags.
Although these elements may be small, they are by no means trivial and can have a significant impact on the search engine ranking of your page.
Here are some basic SEO tips for beginners to optimize page elements:
Your page title (aka title tag) should be clear, attractive, and concise. It must be between 50 and 60 characters long and contain your target keywords.
For example, look at the highest-ranking article in the search term “Google Analytics Guide.” It is short and relevant, while still using search terms naturally.
Source image: Google search results.
Your meta description should include your target keywords and other related terms that may force people to click on your link. It should be around 150-170 characters, preferably ending with a call to action.
If the length exceeds 170 characters, the description will end with an ellipsis in the search engine results. The Bright Local meta description in the screenshot below is an example of a complete dollar description.
It is descriptive but straightforward. It uses relevant search terms in the natural process and ends with a call to action.
Image source: Google search results.
Your URL should be short and descriptive, but simple, preferably around 3-5 words. It should be able to explain the content of the page. For example, look at the URL used in the featured snippet for the search term “local ranking factors.
It only uses four words to describe the page, but its description is sufficient to allow users and search engines to understand the content of the page.
Image source: Google search results
You must use H2 and appropriate H3 to correctly mark your title. This will improve the scannability of content by readers and search engines, thereby increasing your chances of ranking higher in search engines.
As you know, keeping content readable is one of the most important SEO tips for beginners. You can check our on-page SEO checklist to provide beginners with more useful on-page SEO techniques.
Building Quality Links
Assuming that marketers aim to focus on long-term successful SEO strategies, they cannot ignore high-quality link building. In 2016, Google announced that high-quality link building was one of its top three signals.
Always pursue quality rather than quantity, because establishing quality links for your content can improve your product and category pages in the SERP. Let me share some effective strategies because they will significantly increase the number of links to your website:
- Get backlinks from relevant and authoritative pages
- Promote your content on social media regularly
- Choose guest blogs and blog influencer marketing
- Leverage social media platforms
- Reach out to target audiences through online forums
- Attract target audiences by providing them with valuable content
Fix Technical SEO Issues
For starters, one of the most important SEO tips is to identify and fix any glitches on your website that may affect your SEO efforts. Mostly technical issues include broken links, indexing issues, etc.
Our SEO review checklist can help you fully understand the important SEO technical issues that need attention. Be sure to use Google Search Console to get regular updates about any technical issues on your site.
This tool will send you email alerts so that you can quickly identify any indexing issues, 404 errors, server errors, and security issues on the site.
This means you can correct them even before they start to affect the user experience and page ranking. You can also use tools such as SEO Site Checkup to thoroughly test your SEO health.
This will give you a complete overview of all the technical issues on the site and suggestions on how to resolve them.