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Everyone enjoys laughing. Because of this, employing humor in advertising is a valuable strategy.
When marketing uses a humorous approach, communications are appreciated instead of simply received by targeted customers. As a result, customers have a greater desire to interact with a product or service, increasing sales.
When it comes to marketing, comedy is king.
Below are some advantages of using humor in your marketing campaigns.
#1: Humor keeps your audience interested.
Humor captures your audience’s attention and helps to distinguish your business from the competition because it is naturally vivid and brilliant.
#2: Humor connects with your audience on an emotional level.
Laughter may increase the enjoyment of almost any topic and reduce some tension associated with complex issues. Naturally, be sure your use of humor is suitable. You need to be aware of your customer and know what they find amusing and upsetting. You don’t have to seem foolish to be funny; humor may also be employed intellectually. To illustrate your message, tell a story that will make your audience think and laugh simultaneously. If you can mix a little bit of entertainment into your message, it’s easier for your audience to stay interested.
#3: Humor helps spread the word about your brand.
Everyone enjoys telling jokes, whether at work or among friends at school. So if your marketing campaign contains a clever punchline, that punchline will be distributed, increasing the number of individuals who hear about your business.
#4: Humor in Marketing increase likeability.
The main objective of using humor in marketing is to strengthen the bond between your business and your ideal customer. Humor may be the tipping point for many businesses to develop the first semblances of trust with their consumers.
Simply being active on social media can be beneficial; the funnier the posts, the better. It shows that you’re human and relatable instead of just a big boring corporation.
Here are a few examples of businesses employing humor to engage social media users and draw in new customers.
Burger King: Whopper Neutrality
Burger King’s pranksters used Whopper burgers to try and educate their audience about internet neutrality issues. This campaign is an illustration of the lighthearted, ironic advertising used by Burger King.
The advertisement depicts unwary people attempting to purchase a Whopper and being warned by staff that if they are unwilling to pay more, they will have to wait longer for their order. They are rightfully outraged and question the personnel about the inequity of wealthier clients enjoying the better treatment. The Whoppers are subsequently shown to be a metaphor, and the workers attempt to educate their consumers. “Humor is employed effectively to deliver an important message.”
Businesses are exploring ways to entertain customers while encouraging a healthy lifestyle in their marketing as society becomes more health-conscious. For example, wonderful Pistachios is a brand that has pioneered the use of comedy to promote healthy snacking.
The official spokesperson for the “Get Crackin'” campaign has been comedian Stephen Colbert. During the 2014 Super Bowl, a two-part ad was used to begin his campaign. A 30-second commercial for another brand was displayed after the first 15 seconds of the ad, and then the remaining 15 seconds of the ad were played. Colbert makes fun of the fact that he was informed in the second half that the second advertisement was required because the first one didn’t have enough branding. This was a great tactic to avoid getting lost in the sea of other promotions.
People love to laugh. We could all stand to smile and chuckle a bit more in our lives, and if you’re a business that can make us do so, we’ll enjoy it. So keep the laughs coming!