Image Source: Unsplash


Publishing your podcast on the main podcast directories is not enough to get it discovered and bring in new listeners.

If you want to grow and gain new audiences, you will need to constantly and continuously advertise your shows. 

There are tons of approaches to marketing your podcast and building your audience, but, a lot of them demand a large budget. If you only have a small budget, guerrilla marketing may be the best way for you to spread the word.

In this blog, I’ll show you some guerrilla marketing ideas for promoting your podcast on a shoestring budget.



How to Grow a Podcast Using Guerrilla Marketing


SEO-Optimized Show Notes


Search Engine Optimization is one of the most effective techniques to increase your website traffic and podcast listenership.

Improving your SEO includes boosting your ‘searchability’ within Google naturally, AKA no keyword stuffing. In addition, you may increase the amount and level of engagement by actually enhancing the meta description and page content for your podcast show notes.

Grab Your FREE Template for Writing Awesome Show Notes!

A written summary of your podcast episode is provided in show notes. They also give your podcast listener’s website quick access to information about your episode without bombarding them with a transcript. 



Social Media


#1: Create a video 

Social media videos dominate image and text in terms of social sharing. So if you want audiences to share your content, make videos!

Source: Full Of Joy Podcast | Intro Episode


Podcasters can use video in a variety of ways. For instance, you may shoot brief videos of you and your guest to help advertise their episode, or you can utilize clips to offer behind-the-scenes footage. 

You can also use Facebook Live to broadcast episodes or host Q&As after they have appeared.

If you’re seeking a creative guerrilla marketing strategy and want to reach a new audience, making videos and broadcasting them on social media platforms could be the next step in significantly increasing your total influence.


#2: Use a hashtags

You need to add podcast hashtags in your posts to promote your podcast on Facebook, Instagram, or even Twitter.


Source: calicastle


Hashtags are an essential part of this social media platform. When used effectively, it may help boost the exposure and accessibility of your posts to people searching for specific subjects.

Choose a few general hashtags that define the content of your podcasts, like #spotifypodcast, #radioshow, and #underwaterbasketweavingwithbabyyoda. On the other side, you may construct your hashtags and use them to promote your postings.



#3: Use an audiogram

Creating animated video snippets from your podcast audio is one of the most effective methods to advertise your program on social media platforms such as Twitter, Facebook, TikTok, Snapchat, and Instagram.

Source: DrGretchenMiller


When combined with auto-captioning, Audiograms are the ideal tool for your podcast marketing campaign.

Audiograms enable you to establish a digital presence across many social media networks while providing unique content and driving traffic to your podcast at the same time.

When sharing your audiograms on social media, don’t forget to include a link to the episode landing page on your website.

This way they can listen to the episode, respond to calls to action, and explore additional information on your website.



Pop-up Events


Pop-up events are an excellent opportunity to introduce your podcast to new listeners.


Image Source: teepartypodcast


You can set up portable equipment to record your podcast or interview members of the public about your content by approaching a café, local arts venue, or finding a suitable outdoor place. Focus on one or a few things you want to make sure you do before you leave because conventions may be crowded, hectic, and overstimulating.

A podcast event is a great place to learn new skills, meet other podcasters, and form partnerships for cross-marketing. 



Giveaway Contests


Holding a promotional contest is one of the most effective ways to increase podcast exposure and growth.

Posting Tweets or other social media posts that provide listeners the chance to win a reward for following you on the platform and sharing your posts is one of the simplest methods to advertise your podcast.


Giveaways are a fantastic way to engage your audience while also helping you grow your email list, and social media following and market yourself in other ways.


Remember that you have a variety of alternatives for increasing your podcast listeners, whether it’s through social media marketing or email marketing. As you implement this list of guerrilla marketing ideas and add your own creative spin with your unique value in mind, you will impact not just your podcasting listeners but also the podcasting community as a whole – all over the world.