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A company’s success depends on its marketing strategy. It makes no difference if your company delivers the best products and services or not if consumers are unaware of them. So, your marketing strategy must be original and quickly capture customers’ attention for your business to stand out from the crowd. To do this, you should use a variety of marketing approaches and strategies, including guerrilla marketing tactics.
What Is Guerrilla Marketing?
Guerrilla marketing is a marketing campaign where a company promotes a product or service through unexpected interactions. It’s a marketing approach that focuses on getting a product or service as much exposure as possible through low-cost marketing methods.
Advantages of Guerilla Marketing
One of the greatest benefits of guerrilla marketing, and the key reason why some businesses choose it, is its low cost. These marketing campaigns are often low-budget and rely primarily on unusual techniques of reaching out to customers.
Guerrilla marketing is the great equalizer between businesses that are just starting out and ones with million-dollar ad budgets. It still reaches broad audiences; it simply costs less than traditional types of marketing, such as radio ads and television ads.
Additionally, this method is a low-cost way to increase brand awareness. With this marketing technique, creativity is more crucial than money.
Opportunity to Go Viral
Guerrilla marketing creates a buzz: it’s built to go viral. It uses tremendous word-of-mouth marketing as individuals share their remarkable guerrilla-inspired impressions and experiences with their friends and followers.
With the advancement of technology and the expanding number of individuals who have access to the internet, customers can capture and spread a lasting impression worldwide. As a result, viral marketing can reach a wider audience and raise brand recognition more effectively than traditional marketing.
Guerrilla marketing strategies are remarkable for being creative and unusual, and they have the power to leave a lasting impact on customers. A great marketing campaign leaves customers amazed, impressed, and wanting to learn more about the product and service.
Guerilla marketing campaigns come in unusual places and at unexpected times, causing people to remember them differently from typical daily routines. This is because marketing aims to reach people’s subconscious brains, and guerilla marketing achieves this goal better than any other strategy.
“These are the types of marketing that are the most trusted by people seeing it because it’s shared with them directly by people they trust.”
Guerilla marketing aids in the development of your brand’s image. It can make your brand appear clever, outgoing, entertaining, and one-of-a-kind. If someone had a good time with your campaign, they would associate that good feeling with your brand.
In addition, a successful guerilla marketing strategy will convey a message that is true to your company’s brand, mission, and values.
Reaches Target Audience
Guerilla marketing campaigns successfully reach target groups or audiences since you have the freedom and flexibility to determine the timing and locations of your marketing campaign. As a result, you can choose venues where your target market interacts since typically a business will have one target market as their ideal customer, such as restaurants, malls, movie theaters, gyms, etc.
Guerrilla marketing campaigns are engaging, high-energy, and emotional. Emotions, in turn, have a significant impact on purchasing decisions. Businesses that create a more robust emotional response obtain three times more word-of-mouth advertising than brands that create a weaker emotional response.
When most traditional media types can only target a few senses, guerilla marketing targets your senses and can stimulate more of them.
High Return on Investment
Guerilla marketing is a form of marketing with a high return on investment. You spend little money to market your product but gain a lot in increased sales and brand value.
Simply by reading and analyzing the concept of guerrilla marketing, we can see that it has a lot to do with creativity and that we may need to rethink the standard way of marketing.
According to Jay Conrad Levinson, creator of the Guerrilla Marketing series, there are specific differences between traditional and guerrilla marketing.
Traditional Marketing VS. Guerrilla Marketing
Traditional Marketing: The primary investment is money.
Guerrilla Marketing: Time, effort, creativity, and knowledge, rather than money, are the primary investments.
Traditional Marketing: It can be intimidating, and as a result, it rarely gets done.
Guerrilla Marketing: It simplifies the tasks and takes away the mystique.
Traditional Marketing: Designed for large businesses.
Guerrilla Marketing: Designed for small businesses.
Traditional Marketing: Traditional marketing measures performance in terms of sales.
Guerrilla Marketing: Guerrilla marketing measures performance in terms of profits.
Traditional Marketing: Based on experience and judgment.
Guerrilla Marketing: Based on psychology and human nature.
Traditional Marketing: Consider that you should first expand your firm before diversifying.
Guerrilla Marketing: Don’t try to diversify. Maintain your focus and strive for greatness.
Traditional Marketing: Growth is approached uniformly. Each one at a time.
Guerrilla Marketing: Approaches growth geometrically by increasing sales to customers, increasing sales volume, and knowing that each client is the hub of a whole new network of prospects.
Traditional Marketing: Customers are disregarded, resulting in 68% revenue loss.
Guerrilla Marketing: It’s about following up with clients and converting them into repeat and better customers.
Traditional Marketing: Scan the horizon for rivals and eliminate them.
Guerrilla Marketing: Look for and create ties and alliances with your competitors.
Traditional Marketing: Me marketing.
Guerrilla Marketing: You marketing.
Traditional Marketing: What can I get from the customer?
Guerrilla Marketing: What can I offer to the customer?
Traditional Marketing: A single strategy, such as advertising or website creation, will be effective.
Guerrilla Marketing: Marketing combinations are the only thing that works. Don’t focus solely on one area; instead, devise a strategy that combines activities that will perform best for your company.
Traditional Marketing: How much money do you have at the end of the month?
Guerrilla Marketing: How many relationships do you have at the end of the month?
Traditional Marketing: Technology is complicated, and only professionals understand it.
Guerrilla Marketing: Utilize technology to communicate with your customers.
Traditional Marketing: Aim your message at huge groups; the larger the group, the better.
Guerrilla Marketing: Aim your message at individuals or a small group, if possible.
Traditional Marketing: Unintentional – widespread distribution via newspapers, television, radio, and magazines.
Guerrilla Marketing: Everything is intentional, from how the phone is answered to the restrooms. Every detail communicates the brand.
Traditional Marketing: Believes that your promotion will result in a sale.
Guerrilla Marketing: Believes that all your marketing can do is get your client or prospect’s permission to contact them.
Traditional Marketing: A monologue.
Guerrilla Marketing: A dialogue.
Traditional Marketing: There are a limited number of marketing weapons available, and they are costly.
Guerrilla Marketing: There are several marketing weapons available, the most of them are free.
Guerrilla marketing focuses on targeting the right group of customers, whereas traditional marketing uses mass media and multiple advertising channels to attract as many people as possible. In other words, traditional marketing strives to broadcast, whereas guerrilla marketing focuses on narrowcasting successfully.
Read more about Guerrilla Marketing!