Image Source: TechCrunch
Mobile is one of the most effective media platforms for people to interact with companies and make instant purchasing decisions.
When it comes to using mobile devices to boost brand value and drive sales, augmented reality (AR) gives you another tool in your arsenal.
The development of augmented reality as a marketing tool provides businesses with practical options. In this post, we listed examples of marketing campaigns based on augmented reality, all of which share the characteristics of delivering a distinctive customer experience and assisting in the pursuit of uniqueness.
#1: Snapchat – City Painter
The entire length of Carnaby Street has been covered in red and blue paint, making the dream of graffiti artists everywhere a reality.
In October 2020, Snap introduced “City Painter in London’s Carnaby Street.” Through the AR tool, customers can digitally paint murals over the stores surrounding the street.
The idea behind it is straightforward: Using the Snapchat camera to view Carnaby Street, you can spray massive streams of red and blue paint above Carnaby’s stores, adorning the bricks with premade graffiti paintings. Anyone walking down the street can see people spray painting, and users can compete to paint the stores in a particular color.
One of the most striking features of “City Painter” is that it is a shared augmented reality experience that allows users to make changes in real-time.
#2: Burger King – Burn that Ad
Fast food competitors are not off limits to Burger King’s zingers and poke. Burger King is encouraging customers to “burn” those competitors by using a new smartphone feature that causes billboards to catch fire.
With the ‘Burn That Ad’ marketing campaign created and developed by David SP, anyone who uses the Burger King app in Brazil and places their smartphone at its major competitors’ ads may relish the experience of it being instantaneously burned up.
Once the fire burns away, the user is left with a screen that tells them they’ve won a free Whopper to enjoy at the nearest Burger King.
The BK app promotion was developed especially for Brazil to highlight the use of BK Express, a technological advancement that enables customers to pre-order and skip queues.
#3: Timberland – AR Fitting
The Timberland brand has elevated audience interaction as they chose to implement augmented reality.
Timberland used a smartphone app for fitting in AR mode for the first time in October 2014. Fitting in AR is relatively easy and even going to the store is unnecessary. Your full-length avatar emerges on the 80-inch monitor as soon as you approach it. From the Timberland brand catalog, you may try on clothing and footwear.
This marketing campaign of Timberland produced fantastic results. People flocked to the AR fitting service, and many became customers. With an entertainment stream that enhanced sales, Timberland provided distinct value.
This is a brand-new marketing level. As a result, customers are eager to spread the word about the benefits of an inexpensive fitting and even end up becoming brand promoters.
#4: Pepsi Max – Bus Shelter
Sitting and waiting for a bus can rapidly become an unbearably dull experience, so Pepsi Max decided to add some surprises in their marketing campaign to a London bus shelter to make waiting a little more entertaining.
Pepsi Max employed augmented reality to transform a bus shelter’s wall into a fake window that appeared to show a giant tentacle, a meteorite, an assaulting robot, and a loose tiger, among other unexpected themes, making their way down the street for its ad campaign.
Pepsi doesn’t specify how it created the illusion, although it appears to have relied mainly on a camera outside the shelter that captured people and vehicles on the street. No one seemed to believe it for too long, but it sure got a lot of people looking twice.
#5: IKEA – Studio app
With the help of Apple iOS 11’s ARKit technology, IKEA has released a new augmented reality (AR) application that enables customers to try out IKEA products in real-time.
The free IKEA Place app for iPhone and iPad showcases 3D objects accurately drawn and true to size. According to the company’s news statement, the software weighs products automatically and with 98% accuracy depending on room dimensions.
The program uses an iPhone or iPad camera to scan the size of a room to see a product within a space. Then, users can peruse more than 2,000 IKEA products in an online database to make decisions.
After selecting a product, customers must position the device to the desired location in a room, then drag and drop the product into place.
Customer demands and expectations increasingly drive today’s markets. As technology progresses, those demands change, and a brand must stay up. What can you implement in your marketing with AR?