Image Source: 13News Now
Grocery stores offer their communities a diverse range of domestic goods and pharmaceuticals. They are town staples necessary for any of us who can’t survive on growing our own food. I still haven’t figured out how to grow tortilla chips, so to help grocery stores thrive, we’ve selected our top simple yet powerful supermarket guerrilla marketing ideas to assist you in coming up with some of the most imaginative ways conceivable to attract your shoppers.
#1: Free Samples
How frequently have you entered a store only to discover a small booth handing out free samples along a specific aisle? People will be encouraged to purchase that product if you sacrifice a tiny amount to offer free samples.
There’s no better feeling than getting free food. So, make it easier for your brand to attract repeat customers by improving the shopping experience and creating goodwill with them.
Offering products that customers enjoy is one of the best supermarket promotional strategies. Give them free samples of your fresh products to whet their appetites. Once customers experience the outstanding quality, they will be much more likely to make a purchase.
#2: Sponsoring Local Events
A great strategy to increase the visibility of your supermarket in your town is to connect your name with local community events. Different events, such as local races, fun runs, and parades, are frequently looking for community sponsors and partners.
Be sure to distribute marketing materials, such as flyers or brochures, during events you sponsor to entice attendees and participants to visit your shop. You can promote your top-notch goods and nutritious foods or give a unique discount.
#3: Social Media
With the use of social media, supermarkets can effectively sell their products. Having a Facebook page and even an Instagram account where you can upload pictures of your products is a great idea. Display every single way in which your company engages with the neighborhood.
You can also capitalize on regional, national, and even international food holidays and use inventive hashtags and visuals.
Make sure to post various information on your social media pages, such as opening coupons, food safety advice, and more. Also, include pictures of your products and recipes that motivate your followers to go shopping because making people hungry is always a fantastic approach to get them to come to your store. Social media updates may not appear to be a huge deal, but these simple, daily updates of in-store goods are an excellent method to influence customers.
#4: Offer Delivery
One of the best marketing strategies used by grocery stores is by offering delivery. Today’s customers have created an environment where they anticipate paying for goods and receiving them immediately.
Shoppers are continuously looking for quick and easy ways to get their food supplies without having to deal with long shopping and parking lineups. On the other hand, businesses want to generate a consistent stream of money and meet customer demand.
#5: Create an Email List
Communicating with customers outside of the store is a huge win. In addition to using email lists on a more personal level, this can also be done using social media, as was already noted.
Email is an excellent alternative to the weekly newspaper inserts that most people no longer receive. It’s also a fantastic method for getting feedback from your customers on what they like and what you can improve on.
#6: Discounted Pricing
An excellent strategy to increase sales and draw customers is through sales promotions. People are more likely to purchase bulk if you give discounts for short periods.
Everybody likes a good deal. So much so that they made a tv show about people with this… passion!
Supermarkets with cutting-edge technology can digitize their coupons and loyalty cards so that customers can use them on their cellphones while they checkout.
#7: Update Website Regularly
Show through your website that you’re more than simply a grocery store and that you’re a hub for social interaction in the neighborhood. Your website should include suggestions, product reviews, special offers, a spot to register loyalty program, and other information.
Make sure to keep your website updated with information about your stores’ activities, such as opening hours, holiday closings, and product changes.